HEY JUTE

The way we proces jute today is no good. This project proposes an alternative system to lever its natural qualities. Today jute goes through a long supply chain, virtually unchanged since colonial times. The industrial process that is part of…

HEY JUTE

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The way we proces jute today is no good. This project proposes an alternative system to lever its natural qualities.

Today jute goes through a long supply chain, virtually unchanged since colonial times. The industrial process that is part of it, is designed to process as much as possible as fast as possible. Neither people nor nature can keep up with this pace. Once the jute enters the factory, the two main qualities of the fibre are destroyed: length and strength. Most end products made out of jute are cheap and not considered very valuable.

The system proposed here takes it slow but is — surprisingly — more efficient. By cutting out the middle man and crafting the raw fibre directly into end products, it is possible to work with the qualities of the material instead of against them. It is possible to work at the pace of nature instead of polluting it. And as a result, it is possible to create the conditions for a better pay for the farmers.

Slow efficiency is holistic and puts inclusive thinking into practice.

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